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For over 20 years, I have helped (small companies and) some of Britain's best brands like Asda, RAC, Egg, AA, HBoS and ITV to transform their marketing Return On Investment (ROI). My insider marketing secrets could help transform your business (large or small).
Since 1996, I have increasingly focussed on pioneering web marketing to improve my clients business performance. Initially, leading the strategic and creative development of the RAC's award winning e-commerce site (one of the UK's first) as an integral part of the brand repositioning. The site dominated the inaugral Revolution internet awards.
As Director of Web Experience at Egg, I led the strategic and creative rejuvenation of egg.com (the heart and soul of the Egg proposition) and the personification of the Egg brand. Within three years of launch, Egg reached its profit target and acquired 1.9 milllion customers (mostly online).
Since launching Brand New Way, I have helped leading companies like AA, HBoS, ITV and Centrica to transform their marketing ROI. Over the past 4 years, I have increasingly applied my insider marketing secrets from Britain's best brands to help smaller companies too. See case studies...
If you choose Brand New Way, you get me! I will personally work on your business applying my extensive marketing expertise. Some clients prefer a 'one-stop shop' and I work with a number of close associates to extend my range of services to include areas like web design, copy, web build, corporate identity and database management.
I raced MotoCross at a national level between the ages of 10 and 17 and I was British Grass Track Champion in 1971. The image on the right is of me racing on a Suzuki aged 11.
Nowadays, I am more of an 'armchair racer' being an avid fan of MotoGP.
Prior to becoming a marketer, I worked in technical research for a food multinational and was trained to be a coffee taster.
I hope I have given you a flavour of what I do to help businesses be more successful. But don't just take my word for it. Take a look at the testimonials and case studies across the site from people that I have worked with and helped over the last 20 years.
Need help to improve your marketing? Contact me...