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Without a high street presence, Prudential launched Egg and within 3 years, Egg acquired 1.9M customers (mostly online) and achieved its profit targets. It was the most successful UK financial services launch ever. Read more... |
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HeliBeds is a Wiltshire based bed retailer. They had grown their store portfolio to around 50 stores in England & Wales and saw an opportunity to significantly increase their turnover and profitability by opening an online store. Their existing 'brochureware' website was poor and did not effectively showcase their brand, products or offer. Read more... |
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Back in 1996, the RAC was one of the first companies to have a website in the UK, all be it just a few pages of brochureware. With a major new brand repositioning just ahead of their centenary, could a new website effectively communicate and showcase the new RAC brand? Read more... |
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DriveTech are experts in B2B driver training. They decided to extend their offer by launching a new advanced B2C driving school. This would roll out are by area as part of a 3 year plan.
How could they cost effectively attract target prospects to visit their new website? Read more... |
