DriveTech are experts in B2B driver training. They decided to extend their offer by launching a new advanced B2C driving school. This would roll out area by area as part of a 3 year plan.
How could they cost effectively attract target prospects to visit their new website?
Brand New Way (Peter Hawtin) was selected as the web marketing agency. KeyWord research was carried out to identify the most relevant high-performing KeyWords. The KeyWords influenced the website structure, content & SEO. A series of local Google PPC advertising campaigns was developed to match the roll-out of areas covered by the new business. A lead generator to convert web visitors to leads was developed incorporating autoresponders.
The PPC campaigns successfully attracted a high volume of target prospects to visit the new website and the combined activity accounted for the majority of leads and new customers. In 2009, DriveTech was bought by the AA.
Published 1st December, 2009
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