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“I have worked with Peter Hawtin now in a number of different businesses and continue to be impressed by his versatility and flexibility. He has a very strong marketing skillset and is both imaginative and patient in translating these principles into commercial value in sectors as diverse as financial services and TV broadcasting. Peter’s collaborative style and natural warmth are a huge asset in making change happen. His diligence and perseverance in the face of challenging analytical and human obstacles are as valuable as they are unusual. Peter has managed the introduction of radical new viewer insight techniques at ITV and has been responsible for our work on marketing ROI – activity which is unique in the broadcasting sector and which has generated a 26 % improvement in the effectiveness of our marketing and promotional activity over the last 12 months .The influence of this work has been far beyond its original scope and is helping us to address the broader commercial issues in the business.”
'Peter Hawtin's (Brand New Way Limited) significant web marketing experience has made a real difference in how HeliBeds attract targeted leads to our website and convert web visitors to buyers. Brand New Way has transformed the business results from our website and we are on track to achieve over £4M online sales a year. It's great for a successful mid size business to be able to get effective marketing consultancy from someone who also works with Britain's best brands.'
“Peter Hawtin cares deeply about the brand. He takes on the job of delivering business results and succeeds where others cleverly explain why it can’t be done. Peter is a brand champion who doesn’t have his head up his arse – a rare bird. “
"I have been working with Peter Hawtin at Brand New Way since June 2008 in order to promote our website through Google Adword campaigns to generate new enquiries and business opportunities. In the first 3 months, we received 6 genuine enquiries that have led to quotations in excess of £750k and we received our first project order from a new client in central London worth £158k. The profit from this first job alone will cover our first year (PPC) fees by a factor of 10. This campaign has exceeded my expectations and I am very happy to recommend working with Peter at Brand New Way."
"Peter Hawtin's contribution to our business has been substantial. He has brought clarity to complex issues, creativity to solutions and he has energised those around him. Perhaps most notably however, his passion and drive for results have made the consultant label irrelevant almost from day one."
Tips For DatingPeter Hawtin’s professionalism and passion sets him apart from the myriad of potential providers. He goes the extra mile to ensure that you get what you want and more. His attention to detail is extraordinary. And it’s this that can make such a huge difference in the world of e-commerce. My business partner and I wanted a smart website (Tips For Dating) with the right look and feel for this exciting new venture. Coupled with this we needed it in a short period of time and to a minimal budget. Hats off to Peter and his team for providing all of this and what can only be described as a first class piece of work.
(and former Marketing Director, RAC)"I have worked with Peter Hawtin for the past 6/7 years at RAC and Egg and he has always impressed me with his "state of the art" marketing knowledge and more importantly, the diligence with which he applies that knowledge to gain brand supremacy through whichever channel may be appropriate."
Peter Hawtin's calm and friendly approach enables mid sized companies like ours to benefit from his significant web marketing experience with Britain's best brands. In particular, his advanced approach to email marketing helped us to improve our email marketing delivery and performance, especially in relation to identifying 'hot leads'.
Direct lending, AA"Peter Hawtin added great value to our business through his experience in above the line marketing and the structured, strategic approach he adopted to the successful execution and development of customer propositions. He has also helped us to focus on our internet strategy, again leaning on his considerable knowledge of this rapidly developing media. I found his calm, considered style very effective, especially in his ability to communicate ideas."
Director "Peter Hawtin has done excellent work for us on developing board level communications to major companies plus redesigning all our documentation in a new house style – efficiently and to a tight schedule. He has been a valuable sounding board on a wide range of issues and made a major contribution to our decision making – as well as solving all technical problems as they arose. We look forward to working with him on improving the e-marketing of our services."
Communications Controller, Asda“Peter Hawtin has developed an impressive range of comprehensive marketing communications and technology skills in key roles with three leading UK organisations. His personal integrity and commitment to always deliver the best solution promotes an open and enjoyable working relationship. I have recruited Peter on two separate occasions, and have always found him to be a valuable, honest, loyal and supportive team member.”
"Peter Hawtin has made a tremendous impact on the AA (HBoS) personal lending business. His ability to constructively challenge existing plans to extend the value generated by marketing spend has had a positive impact on the business and with the team who will carry on working on the business now Peter has moved on. His approach to project management has made it possible to deliver some significant initiatives in very tight timescales."
Executive Vice-President, Razorfish“Peter Hawtin is simply the best client I've ever worked with - a great listener, considered in his approach, creative and strategic. No bullshit, no politics, just focus and attention. Neither is he a pushover. He is also very able to apply his mind to radically different issues - from motoring to financial services.”
Worldwide Ltd"Peter Hawtin combines an advanced understanding of brand building and customer value creation across all customer touch points - on and off line. He is a pragmatic strategist and an inspiring person to work with, who sees his plans through to successful implementation with great effect. He is a marketer of the highest calibre; in fact I would go so far as to say that he is a member of a relatively rare breed of marketers that is genuinely equipped to deal with 21st century business challenges".
Carat International“I have worked with Peter Hawtin both when he was at Asda and at the RAC. He was always challenging as a client by virtue of being both supremely well organised and meticulous in his preparation. He also gets the big picture. If he has a fault it's that he's too unassuming. It reality he makes things happen and drives projects forward. Finally and importantly, he had the respect of everyone in the agency team from the most senior to the most junior.”
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