Since its launch in October 2002, Brand New Way has helped leading companies like the AA significantly improve their marketing ROI. See what the AA & HBoS have to say. For example, at the AA, the range of consultancy included :- Developing a major new online service proposition. Interim Head of Marketing for AA Financial Services (an AA HBoS joint venture). A range of consultancy projects that transformed ROI including: integrating brand & DM activity; developing new communication campaigns; econometrics; segmentation; transforming online business. Previously Brand New Way’s founder, Peter Hawtin, held senior positions at Asda, Egg and RAC and has a long track record of energising brands and achieving outstanding business results.