Pay Per Click advertising - the best advertising initiative for 50 years

Traditional 'interuption' based media is now too costly for most companies

I have worked in marketing for over 20 years and had success using all the traditional 'interuption / outbound' media including TV, radio, cinema, magazines, national and local press, direct mail and door drops. Brands face so much competition today and trying to find a customer who wants to buy your product 'now' is like looking for a needle in a haystack. And you almost certainly don't have enough budget using traditional media, to reach every prospect, every week.

PPC is a great way to attract web leads

In comparison to traditional media, (especially for small and mid-sized companies) Pay Per Click advertising (PPC), is a great way to attract target leads to your website because:

  • you only advertise to people currently interested in what you are selling
  • you only pay when they respond (i.e. click to your website)
  • pricing is determined by a real-time auction in a perfect market
  • you control how much you want to pay for a click; your daily budget; which keywords you are interested in; what time of day your ads are shown; which parts of the country / world they appear
  • you get great performance analysis helping to improve web marketing ROI

 

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