"Peter Hawtin's contribution to our business has been substantial."
Lloyd East
Head of Marketing, AA
"Peter Hawtin’s professionalism and passion sets him apart from the myriad of potential providers. He goes the extra mile to ensure that you get what you want and more. His attention to detail is extraordinary."
Callum McKenzie
Director, Tips For Dating
Convert web visitors to valuable customers
For most websites, 99% of web visitors are invisible and come and go without buying or becoming a lead. But it doesn't have to be that way.
Incentivise web visitors to give you permission to contact them
Ideally, every web visitor would either buy on their first visit or contact you. This rarely happens, so developing a lead capture strategy is a critical success factor for website success. Permission based email marketing is a really effective low-cost way of converting prospects to valuable customers.
Measure what works and what doesn't
Web analytics can provide huge amounts of valuable data. However, there is so much data that often people can't see the wood for the trees and either give up or make the wrong conclusions.
Don't guess - invest your time and money based on robust web analytics and a smart web strategy
No business (big or small) has enough resource or budget to do every web marketing initiative possible: there are just too many. Business success depends on choosing the right web marketing strategies and tactics that solve your specific problems. The right solution will vary depending on your target customers and your budget.
Need help to convert web visitors to valuable customers? Contact me...