Improve web conversion performance by tracking web visitors who telephone your business

Call tracking is a major issue for companies big and small

Many companies sell offline and with hundreds of ways to potentially spend your marketing budget, it's critical to know which marketing activities are generating telephone leads and telephone sales.

Having worked with some of Britain's best brands I know that the quality of telephone tracking data collected by call centre staff is often poor but it doesn't have to be this way. With my new web telephone tracking system you can now simply track which web marketing activities are best at generating telephone leads and sales.

The advanced web telephone tracking system is fast and simple to set up and available for a low monthly fee

The smart call tracking solution provides comprehensive web telephone call analytics including:

• Overall call data including: number of calls; average wait time; average talk time; calls answered; calls missed; & busy calls
• Call volume by web source e.g. referrals; direct; Pay Per Click; organic search
• Call duration by web source
• Call data by campaign
• Data can be exported as a CSV file for use by CRM systems
• Visitor web page history linked to specific telephone call
• Individual call data linked to search keywords to enable you to optimise PPC advertising
• Call traffic map to identify geographic hot spots

Key benefits for companies big and small

• Attract more high quality leads and sales
• Improve marketing return on investment by focusing on marketing activities that work best
• Improve website performance
• Improve sales call conversion

FAQs

1) How does it work?
Every web visitor gets to see a telephone number on the website that is unique to their visit, so that when they call, we can automatically link them to all the web data already collected such as referral source, visitor path, keywords, web pages etc

2) Is it easy to set up?
Yes. It could take a s little as 15 minutes to set up the call tracking software and like Google Analytics, all you need to do is add a piece of code to your website

3) Is it compatible with my existing telephone system?
Yes. The system requires no additional hardware and you don't have to worry about adding additional lines or telephone numbers. We can provide every type of UK telephone number including geographic and free phone.

4) Is the system only aimed at big companies?
No: the system is scalable to suit any sized business. Like Google Analytics, companies big and small can benefit from the excellent tracking data provided to ensure they are getting the best results for every £ of their marketing budget.

5) It sounds too good to be true. Is it expensive?
No. The system is available for a low monthly fee.

Need help to track web sourced telephone calls? Contact me...