We like to move quickly from analysis to action. Although the tasks may vary from company to company, we believe in:- Keeping things simple. Being bold – going for step change. Enthusing and engaging as many employees as possible, to enable them to contribute towards transforming marketing ROI. Having an infectious high energy approach to work. Since its launch in October 2002, Brand New Way has helped leading companies like the AA significantly improve their marketing ROI. Prior to that, Brand New Way’s founder, Peter Hawtin, held senior positions at Asda, Egg and RAC and has a long track record of energising brands and achieving outstanding business results.