"Peter is a member of a relatively rare breed of marketers that is genuinely equipped to deal with 21st century business challenges."
Nigel Howlett
Chairman, OgilvyOne Worldwide
Grow customer lifetime value
Most businesses try so hard to attract new customers, they fail to grow the lifetime value of existing customers (CLTV).
Identify your valuable customers
Not all customers are valuable. Simply, CLTV is the sum of customers' past value to your business plus their future value. Suppose it costs £10 to attract a new customer and customer type 'A' creates £5 value and customer type 'B' creates £500 value. Which one would you choose to attract?
Develop strategies to increase customer lifetime value
Your first sale to a customer should be the start of a long relationship. Your objective should be to get more customers to: spend more per transaction; more frequently; for longer. A few of Britain's best brands have developed great strategies to grow CLTV. The good news is that it is now possible for smaller companies to also benefit from these insider marketing secrets.
Implement, measure and refine
Business success depends on effectively implementing the right CLTV strategies and regular measurement of performance to identify what's working and what isn't. This performance analysis should drive continual improvements.
Need help to grow customer lifetime value? Contact me...