Ideally, every web visitor would either buy on their first visit or contact you. This rarely happens, so developing a lead capture strategy is a critical success factor for website success. Permission based email marketing is a really effective low-cost way of converting prospects to valuable customers.
Web analytics can provide huge amounts of valuable data. However, there is so much data that most people can't see the wood for the trees and either give up or make the wrong conclusions.
No business (big or small) has enough resource or budget to do every web marketing initiative possible: there are just too many. Business success depends on choosing the right web marketing strategies and tactics that meet your specific business objectives. The right solution will vary depending on your target customers and your budget.