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	<channel><title>Brand New Way RSS</title><link>http://www.brandnewway.com</link><description>Get Peter Hawtin's latest blogs</description><dc:language>en</dc:language><dc:creator>Brand New Way RSS</dc:creator><dc:date>2009-11-23T14:33:28+02:00</dc:date><sy:updatePeriod></sy:updatePeriod><sy:updateFrequency>0</sy:updateFrequency><sy:updateBase>0000-00-00T00:00:00+00:00</sy:updateBase><image><title>Brand New Way RSS</title><url></url><link>http://www.brandnewway.com</link></image><atom:link href="http://www.brandnewway.com/rss/brand-new-way-rss.xml" rel="self" type="application/atom+xml" /><item><title><![CDATA[Email and a second bite at the cherry]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-23-2009-10/email-and-a-second-bite-at-the-cherry</link><description><![CDATA[Even the best email marketing campaigns do not achieve a 100% open rate. It may be that recipients were on holiday. Discover how to improve email open rates.]]></description><guid isPermaLink="false">23@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-10-30</dc:date></item><item><title><![CDATA[The power of joined-up marketing and high Google search rankings]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-24-2009-9/the-power-of-joined-up-marketing-and-high-google-search-rankings</link><description><![CDATA[See how it is possible to achieve to achieve a rapid improvement in Google rankings when adopting a joined-up marketing approach.]]></description><guid isPermaLink="false">24@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-23</dc:date></item><item><title><![CDATA[Improve web marketing ROI with web analytics ]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-32-2008-12/improve-web-marketing-roi-with-web-analytics</link><description><![CDATA[Web analytics is about measuring how good the website is at converting web visitors to valuable customers and then growing customer lifetime value.]]></description><guid isPermaLink="false">32@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-12-10</dc:date></item><item><title><![CDATA[Are you choosing the right KeyWords to attract web leads?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-30-2009-6/are-you-choosing-the-right-keywords-to-attract-web-leads</link><description><![CDATA[Given Google's dominance, a high ranking is crucial for business success. The first step in attracting 'zero cost' leads is to choose the right KeyWords.]]></description><guid isPermaLink="false">30@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-22</dc:date></item><item><title><![CDATA[Is measuring marketing ROI a key part of your web marketing strategy]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-29-2007-12/is-measuring-marketing-roi-a-key-part-of-your-web-marketing-strategy</link><description><![CDATA[Is your website one of the 95% of business websites that fail to deliver? Making the right choices and measuring what's working and what isn't is key.]]></description><guid isPermaLink="false">29@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2007-12-21</dc:date></item><item><title><![CDATA[Improve web marketing ROI with Pay Per Click advertising]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-31-2008-12/improve-web-marketing-roi-with-pay-per-click-advertising</link><description><![CDATA[PPC advertising is a great way to attract target prospects to your website and to increase web marketing ROI. I believe it is the best advertising initiative for 50 years. ]]></description><guid isPermaLink="false">31@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-12-09</dc:date></item><item><title><![CDATA[Is your email marketing getting through? Part 1 - hard bounces]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-33-2009-6/is-your-email-marketing-getting-through-part-1-hard-bounces</link><description><![CDATA[Just because you press 'send' doesn't mean that your emails get delivered. How to minimise hard bounces.]]></description><guid isPermaLink="false">33@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-16</dc:date></item><item><title><![CDATA[Using Google PPC as a research tool to refine your brand thought / messages]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-34-2009-6/using-google-ppc-as-a-research-tool-to-refine-your-brand-thought-messages</link><description><![CDATA[Britain's best brands know the benefit of doing reseeach on brand messaging. Now it's possible for smaller companies to quickly and cost effectively test their brand messages.]]></description><guid isPermaLink="false">34@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-22</dc:date></item><item><title><![CDATA[Does search play a big enough role in your web marketing strategy?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-36-2008-5/does-search-play-a-big-enough-role-in-your-web-marketing-strategy</link><description><![CDATA[The UK has the highest number of internet searches in Europe. Does your web marketing strategy take into account this high demand?]]></description><guid isPermaLink="false">36@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-05-12</dc:date></item><item><title><![CDATA[Which web marketing performs best: email or social media like Twitter?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-37-2009-12/which-web-marketing-performs-best-email-or-social-media-like-twitter</link><description><![CDATA[No business has enough resource to do every web marketing initiative available. In 2 recent surveys, senior marketers reveal which web marketing media is most effective and works best.]]></description><guid isPermaLink="false">37@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-12-11</dc:date></item><item><title><![CDATA[Are you getting enough customer complaints?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-38-2008-5/are-you-getting-enough-customer-complaints</link><description><![CDATA[No companies want complaints but sometimes even the best companies fall short. Discover, how to turn complaints into an asset that helps transform business performance.]]></description><guid isPermaLink="false">38@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-05-29</dc:date></item><item><title><![CDATA[Do you waste money by not measuring web marketing ROI?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-39-2004-12/do-you-waste-money-by-not-measuring-web-marketing-roi</link><description><![CDATA[There have never been so many ways to spend money on web marketing. How do you make sure your web marketing is delivering a great marketing return on investment? ]]></description><guid isPermaLink="false">39@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2004-12-01</dc:date></item><item><title><![CDATA[How do you know if your customers are still your customers?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-40-2004-12/how-do-you-know-if-your-customers-are-still-your-customers</link><description><![CDATA[It's a simple question but most companies struggle to answer it well. The answer has a major impact on whether a business can grow customer lifetime value and deliver a strong web marketing ROI.]]></description><guid isPermaLink="false">40@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2004-12-01</dc:date></item><item><title><![CDATA[Halfords email shows the power of good timing]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-43-2009-12/halfords-email-shows-the-power-of-good-timing</link><description><![CDATA[Relevance is a key component of successful marketing. One aspect of relevance is timing and just prior to an expected cold snap, this email from Halfords shows how email marketing can be used to quickly communicate a timely message.]]></description><guid isPermaLink="false">43@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-12-16</dc:date></item><item><title><![CDATA[Is your web marketing strategy ready for Christmas?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-45-2007-11/is-your-web-marketing-strategy-ready-for-christmas</link><description><![CDATA[Christmas is a key period for most retailers and each year more people are buying more gifts online. What web marketing strategies do you have in place to capture more sales between now and Christmas? ]]></description><guid isPermaLink="false">45@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2007-11-23</dc:date></item><item><title><![CDATA[Does your web marketing treat all customers as equal?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-46-2007-11/does-your-web-marketing-treat-all-customers-as-equal</link><description><![CDATA[You can't create value without customers but that doesn't mean that all customers are valuable? Discover insider secrets of how Britain's best brands focus their effort on valuable customers.]]></description><guid isPermaLink="false">46@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2007-11-23</dc:date></item><item><title><![CDATA[When was the last time you delighted a customer?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-47-2007-12/when-was-the-last-time-you-delighted-a-customer</link><description><![CDATA[A great web marketing example from Amazon.]]></description><guid isPermaLink="false">47@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2007-12-03</dc:date></item><item><title><![CDATA[Does you brand give a strong first impression?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-48-2009-9/does-you-brand-give-a-strong-first-impression</link><description><![CDATA[What do you do to give your prospects and customers a great first impression? What can companies big and small learn from one of the world's coffee giants?]]></description><guid isPermaLink="false">48@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-11</dc:date></item><item><title><![CDATA[Lloyds TSB demonstrate how sloppy database management could create a brand terrorist]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-49-2009-9/lloyds-tsb-demonstrate-how-sloppy-database-management-could-create-a-brand-terrorist</link><description><![CDATA[Mistakes can happen in any business. It's how you deal with the mistake that is crucial and separates great businesses from the rest. ]]></description><guid isPermaLink="false">49@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-23</dc:date></item><item><title><![CDATA[UK companies see improvement in paid search ROI]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-50-2009-9/uk-companies-see-improvement-in-paid-search-roi</link><description><![CDATA[Econsultancy recently reported that 43% of companies said paid search ROI increased this year.]]></description><guid isPermaLink="false">50@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-16</dc:date></item><item><title><![CDATA[How to calculate marketing ROI]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-51-2010-1/how-to-calculate-marketing-roi</link><description><![CDATA[A simple example showing how to calculate Marketing ROI]]></description><guid isPermaLink="false">51@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-01-04</dc:date></item><item><title><![CDATA[Latest UK Internet Usage Statistics (Jan 10)]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-52-2010-1/latest-uk-internet-usage-statistics-jan-10</link><description><![CDATA[A summary of the latest UK Internet reach / penetration statistics.]]></description><guid isPermaLink="false">52@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-01-15</dc:date></item><item><title><![CDATA[Online shopping - a star performer in the recession]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-53-2009-9/online-shopping-a-star-performer-in-the-recession</link><description><![CDATA[New research shows UK online shopping at an all-time high.]]></description><guid isPermaLink="false">53@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-16</dc:date></item><item><title><![CDATA[Tesco to send personalised emails using ClubCard data]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-54-2009-6/tesco-to-send-personalised-emails-using-clubcard-data</link><description><![CDATA[UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails.]]></description><guid isPermaLink="false">54@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-16</dc:date></item><item><title><![CDATA[Is your email marketing getting through? Part 2 - InBox Preview]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-55-2009-6/is-your-email-marketing-getting-through-part-2-inbox-preview</link><description><![CDATA[You may prepare a great looking email but that's no guarantee it will not look a complete mess when it arrives at the other end! Find out how to improve email performance. ]]></description><guid isPermaLink="false">55@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-16</dc:date></item><item><title><![CDATA[Improve web marketing ROI using email marketing]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-56-2008-12/improve-web-marketing-roi-using-email-marketing</link><description><![CDATA[Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value.]]></description><guid isPermaLink="false">56@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-12-10</dc:date></item><item><title><![CDATA[Do you measure page exit rates as part of your web analytics?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-57-2010-2/do-you-measure-page-exit-rates-as-part-of-your-web-analytics</link><description><![CDATA[With so many metrics available in Google Analytics it's often difficult to find the wood for the trees. Is page exits a useful measure?]]></description><guid isPermaLink="false">57@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-02-03</dc:date></item><item><title><![CDATA[So why haven't you done SEO yet?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-58-2010-2/so-why-haven-t-you-done-seo-yet</link><description><![CDATA[A good Google search engine ranking is a critical success factor for most sites. So why hasn't every websites been optimised? What's your reason?]]></description><guid isPermaLink="false">58@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-02-08</dc:date></item><item><title><![CDATA[Has Google's new Buzz social marketing service caused it to lose brand brownie points?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-59-2010-2/has-google-s-new-buzz-social-marketing-service-caused-it-to-lose-brand-brownie-points</link><description><![CDATA[Outstanding brands build 'goodwill brownie points' with their customers. Google's new service Buzz has received some negative reaction but how will this impact the brand?]]></description><guid isPermaLink="false">59@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-02-18</dc:date></item></channel></rss>