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	<channel><title>Brand New Way RSS</title><link>http://www.brandnewway.com</link><description>Get Peter Hawtin's latest blogs</description><dc:language>en</dc:language><dc:creator>Brand New Way RSS</dc:creator><dc:date>2009-11-23T14:33:28+02:00</dc:date><sy:updatePeriod></sy:updatePeriod><sy:updateFrequency>0</sy:updateFrequency><sy:updateBase>0000-00-00T00:00:00+00:00</sy:updateBase><image><title>Brand New Way RSS</title><url></url><link>http://www.brandnewway.com</link></image><atom:link href="http://www.brandnewway.com/rss/brand-new-way-rss.xml" rel="self" type="application/atom+xml" /><item><title><![CDATA[Email and a second bite at the cherry]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-23-2009-10/email-and-a-second-bite-at-the-cherry</link><description><![CDATA[Even the best email marketing campaigns do not achieve a 100% open rate. It may be that recipients were on holiday. Discover how to improve email open rates.]]></description><guid isPermaLink="false">23@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-10-30</dc:date></item><item><title><![CDATA[The power of joined-up marketing and high Google search rankings]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-24-2009-9/the-power-of-joined-up-marketing-and-high-google-search-rankings</link><description><![CDATA[See how it is possible to achieve to achieve a rapid improvement in Google rankings when adopting a joined-up marketing approach.]]></description><guid isPermaLink="false">24@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-23</dc:date></item><item><title><![CDATA[Improve web marketing ROI with web analytics ]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-32-2008-12/improve-web-marketing-roi-with-web-analytics</link><description><![CDATA[Web analytics is about measuring how good the website is at converting web visitors to valuable customers and then growing customer lifetime value.]]></description><guid isPermaLink="false">32@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-12-10</dc:date></item><item><title><![CDATA[Are you choosing the right KeyWords to attract web leads?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-30-2009-6/are-you-choosing-the-right-keywords-to-attract-web-leads</link><description><![CDATA[Given Google's dominance, a high ranking is crucial for business success. The first step in attracting 'zero cost' leads is to choose the right KeyWords.]]></description><guid isPermaLink="false">30@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-22</dc:date></item><item><title><![CDATA[Is measuring marketing ROI a key part of your web marketing strategy]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-29-2007-12/is-measuring-marketing-roi-a-key-part-of-your-web-marketing-strategy</link><description><![CDATA[Is your website one of the 95% of business websites that fail to deliver? Making the right choices and measuring what's working and what isn't is key.]]></description><guid isPermaLink="false">29@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2007-12-21</dc:date></item><item><title><![CDATA[Improve web marketing ROI with Pay Per Click advertising]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-31-2008-12/improve-web-marketing-roi-with-pay-per-click-advertising</link><description><![CDATA[PPC advertising is a great way to attract target prospects to your website and to increase web marketing ROI. I believe it is the best advertising initiative for 50 years. ]]></description><guid isPermaLink="false">31@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-12-09</dc:date></item><item><title><![CDATA[Is your email marketing getting through? Part 1 - hard bounces]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-33-2009-6/is-your-email-marketing-getting-through-part-1-hard-bounces</link><description><![CDATA[Just because you press 'send' doesn't mean that your emails get delivered. How to minimise hard bounces.]]></description><guid isPermaLink="false">33@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-16</dc:date></item><item><title><![CDATA[Using Google PPC as a research tool to refine your brand thought / messages]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-34-2009-6/using-google-ppc-as-a-research-tool-to-refine-your-brand-thought-messages</link><description><![CDATA[Britain's best brands know the benefit of doing reseeach on brand messaging. Now it's possible for smaller companies to quickly and cost effectively test their brand messages.]]></description><guid isPermaLink="false">34@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-22</dc:date></item><item><title><![CDATA[Does search play a big enough role in your web marketing strategy?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-36-2008-5/does-search-play-a-big-enough-role-in-your-web-marketing-strategy</link><description><![CDATA[The UK has the highest number of internet searches in Europe. Does your web marketing strategy take into account this high demand?]]></description><guid isPermaLink="false">36@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-05-12</dc:date></item><item><title><![CDATA[Which web marketing performs best: email or social media like Twitter?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-37-2009-12/which-web-marketing-performs-best-email-or-social-media-like-twitter</link><description><![CDATA[No business has enough resource to do every web marketing initiative available. In 2 recent surveys, senior marketers reveal which web marketing media is most effective and works best.]]></description><guid isPermaLink="false">37@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-12-11</dc:date></item><item><title><![CDATA[Are you getting enough customer complaints?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-38-2008-5/are-you-getting-enough-customer-complaints</link><description><![CDATA[No companies want complaints but sometimes even the best companies fall short. Discover, how to turn complaints into an asset that helps transform business performance.]]></description><guid isPermaLink="false">38@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-05-29</dc:date></item><item><title><![CDATA[Do you waste money by not measuring web marketing ROI?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-39-2004-12/do-you-waste-money-by-not-measuring-web-marketing-roi</link><description><![CDATA[There have never been so many ways to spend money on web marketing. How do you make sure your web marketing is delivering a great marketing return on investment? ]]></description><guid isPermaLink="false">39@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2004-12-01</dc:date></item><item><title><![CDATA[How do you know if your customers are still your customers?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-40-2004-12/how-do-you-know-if-your-customers-are-still-your-customers</link><description><![CDATA[It's a simple question but most companies struggle to answer it well. The answer has a major impact on whether a business can grow customer lifetime value and deliver a strong web marketing ROI.]]></description><guid isPermaLink="false">40@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2004-12-01</dc:date></item><item><title><![CDATA[Halfords email shows the power of good timing]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-43-2009-12/halfords-email-shows-the-power-of-good-timing</link><description><![CDATA[Relevance is a key component of successful marketing. One aspect of relevance is timing and just prior to an expected cold snap, this email from Halfords shows how email marketing can be used to quickly communicate a timely message.]]></description><guid isPermaLink="false">43@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-12-16</dc:date></item><item><title><![CDATA[Is your web marketing strategy ready for Christmas?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-45-2007-11/is-your-web-marketing-strategy-ready-for-christmas</link><description><![CDATA[Christmas is a key period for most retailers and each year more people are buying more gifts online. What web marketing strategies do you have in place to capture more sales between now and Christmas? ]]></description><guid isPermaLink="false">45@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2007-11-23</dc:date></item><item><title><![CDATA[Does your web marketing treat all customers as equal?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-46-2007-11/does-your-web-marketing-treat-all-customers-as-equal</link><description><![CDATA[You can't create value without customers but that doesn't mean that all customers are valuable? Discover insider secrets of how Britain's best brands focus their effort on valuable customers.]]></description><guid isPermaLink="false">46@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2007-11-23</dc:date></item><item><title><![CDATA[When was the last time you delighted a customer?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-47-2007-12/when-was-the-last-time-you-delighted-a-customer</link><description><![CDATA[A great web marketing example from Amazon.]]></description><guid isPermaLink="false">47@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2007-12-03</dc:date></item><item><title><![CDATA[Does you brand give a strong first impression?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-48-2009-9/does-you-brand-give-a-strong-first-impression</link><description><![CDATA[What do you do to give your prospects and customers a great first impression? What can companies big and small learn from one of the world's coffee giants?]]></description><guid isPermaLink="false">48@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-11</dc:date></item><item><title><![CDATA[Lloyds TSB demonstrate how sloppy database management could create a brand terrorist]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-49-2009-9/lloyds-tsb-demonstrate-how-sloppy-database-management-could-create-a-brand-terrorist</link><description><![CDATA[Mistakes can happen in any business. It's how you deal with the mistake that is crucial and separates great businesses from the rest. ]]></description><guid isPermaLink="false">49@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-23</dc:date></item><item><title><![CDATA[UK companies see improvement in paid search ROI]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-50-2009-9/uk-companies-see-improvement-in-paid-search-roi</link><description><![CDATA[Econsultancy recently reported that 43% of companies said paid search ROI increased this year.]]></description><guid isPermaLink="false">50@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-16</dc:date></item><item><title><![CDATA[Does your business need a marketing makeover?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-67-2010-5/does-your-business-need-a-marketing-makeover</link><description><![CDATA[What do your customers and prospects think about your business? Does it need a little help from botox injections or is something more fundamental needed?]]></description><guid isPermaLink="false">67@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-05-19</dc:date></item><item><title><![CDATA[How to calculate marketing ROI]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-51-2010-1/how-to-calculate-marketing-roi</link><description><![CDATA[A simple example showing how to calculate Marketing ROI]]></description><guid isPermaLink="false">51@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-01-04</dc:date></item><item><title><![CDATA[Latest UK Internet Usage Statistics (Jan 10)]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-52-2010-1/latest-uk-internet-usage-statistics-jan-10</link><description><![CDATA[A summary of the latest UK Internet reach / penetration statistics.]]></description><guid isPermaLink="false">52@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-01-15</dc:date></item><item><title><![CDATA[Online shopping - a star performer in the recession]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-53-2009-9/online-shopping-a-star-performer-in-the-recession</link><description><![CDATA[New research shows UK online shopping at an all-time high.]]></description><guid isPermaLink="false">53@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-09-16</dc:date></item><item><title><![CDATA[Tesco to send personalised emails using ClubCard data]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-54-2009-6/tesco-to-send-personalised-emails-using-clubcard-data</link><description><![CDATA[UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails.]]></description><guid isPermaLink="false">54@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-16</dc:date></item><item><title><![CDATA[Is your email marketing getting through? Part 2 - InBox Preview]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-55-2009-6/is-your-email-marketing-getting-through-part-2-inbox-preview</link><description><![CDATA[You may prepare a great looking email but that's no guarantee it will not look a complete mess when it arrives at the other end! Find out how to improve email performance. ]]></description><guid isPermaLink="false">55@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2009-06-16</dc:date></item><item><title><![CDATA[Improve web marketing ROI using email marketing]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-56-2008-12/improve-web-marketing-roi-using-email-marketing</link><description><![CDATA[Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value.]]></description><guid isPermaLink="false">56@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2008-12-10</dc:date></item><item><title><![CDATA[Do you measure page exit rates as part of your web analytics?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-57-2010-2/do-you-measure-page-exit-rates-as-part-of-your-web-analytics</link><description><![CDATA[With so many metrics available in Google Analytics it's often difficult to find the wood for the trees. Is page exits a useful measure?]]></description><guid isPermaLink="false">57@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-02-03</dc:date></item><item><title><![CDATA[So why haven't you done SEO yet?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-58-2010-2/so-why-haven-t-you-done-seo-yet</link><description><![CDATA[A good Google search engine ranking is a critical success factor for most sites. So why hasn't every websites been optimised? What's your reason?]]></description><guid isPermaLink="false">58@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-02-08</dc:date></item><item><title><![CDATA[Has Google's new Buzz social marketing service caused it to lose brand brownie points?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-59-2010-2/has-google-s-new-buzz-social-marketing-service-caused-it-to-lose-brand-brownie-points</link><description><![CDATA[Outstanding brands build 'goodwill brownie points' with their customers. Google's new service Buzz has received some negative reaction but how will this impact the brand?]]></description><guid isPermaLink="false">59@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-02-18</dc:date></item><item><title><![CDATA[Find a parking space online - a great UK web business example]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-60-2010-3/find-a-parking-space-online-a-great-uk-web-business-example</link><description><![CDATA[Web businesses can bring buyers and sellers together and deliver great value to both groups. This car parking example reminds me of a web marketing case study when I worked for the RAC in Bristol.]]></description><guid isPermaLink="false">60@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-03-16</dc:date></item><item><title><![CDATA[When did you last analyse your website content?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-61-2010-3/when-did-you-last-analyse-your-website-content</link><description><![CDATA[Too many people launch a website and move on to other marketing activities. Is your web content working as hard as it could be?]]></description><guid isPermaLink="false">61@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-03-18</dc:date></item><item><title><![CDATA[Timely emails improve open rates]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-62-2010-3/timely-emails-improve-open-rates</link><description><![CDATA[Shortly after the Chancellor completed his budget announcement, The Times sent out an email with the subject line 'Peter, your budget questions answered'.]]></description><guid isPermaLink="false">62@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-03-24</dc:date></item><item><title><![CDATA[Which digital channel are you best able to track real time performance?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-63-2010-3/which-digital-channel-are-you-best-able-to-track-real-time-performance</link><description><![CDATA[Internet marketing channels can provide companies with excellent real time analytics compared with traditional marketing. Discover which digital channel senior marketers report they are best able to track in real time.]]></description><guid isPermaLink="false">63@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-03-29</dc:date></item><item><title><![CDATA[Latest Google results show 15% rise in PPC marketing clicks]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-64-2010-4/latest-google-results-show-15-rise-in-ppc-marketing-clicks</link><description><![CDATA[Google's 2010 Q1 results continue to show strong growth with sales up 23% year on year.]]></description><guid isPermaLink="false">64@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-04-19</dc:date></item><item><title><![CDATA[Case study: Does your email look good in the recipients in-box?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-65-2010-4/case-study-does-your-email-look-good-in-the-recipients-in-box</link><description><![CDATA[So you've developed a stunning email and pressed send. With so many email programmes / versions out there, are you sure the email still looks good when it arrives at the other end? Look at this poor example from MotoGP?]]></description><guid isPermaLink="false">65@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-04-19</dc:date></item><item><title><![CDATA[Election special - Which parties are using Google PPC to bid on competitor keywords?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-66-2010-4/election-special-which-parties-are-using-google-ppc-to-bid-on-competitor-keywords</link><description><![CDATA[With Google it's possible to bid on competitor brand keywords. Which political parties are doing this?]]></description><guid isPermaLink="false">66@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-04-30</dc:date></item><item><title><![CDATA[How much should you pay to acquire a customer?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-68-2010-5/how-much-should-you-pay-to-acquire-a-customer</link><description><![CDATA[I always ask new customers this question, especially when I do Google Pay Per Click advertising and they rarely have an answer. Discover how Britain's best brands answer this question.]]></description><guid isPermaLink="false">68@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-05-19</dc:date></item><item><title><![CDATA[How to protect web pages from prying eyes]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-69-2010-5/how-to-protect-web-pages-from-prying-eyes</link><description><![CDATA[Once a page appears on the internet, everyone can see it. Here's an easy way to let people who know you or your company see content that others can't see.]]></description><guid isPermaLink="false">69@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-05-21</dc:date></item><item><title><![CDATA[Is your website speed damaging your Google ranking?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-70-2010-6/is-your-website-speed-damaging-your-google-ranking</link><description><![CDATA[Google recently announced that site speed is now one of the factors that determines web page rankings ]]></description><guid isPermaLink="false">70@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-06-16</dc:date></item><item><title><![CDATA[New survey shows UK Shoppers spending more online]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-658-2010-8/new-survey-shows-uk-shoppers-spending-more-online</link><description><![CDATA[A new survey shows that despite the poor economic climate, online shopping continues to increase with nearly half of UK consumers buying online at least once a week. The survey includes the reasons why people shop online and some of the barriers.]]></description><guid isPermaLink="false">658@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-08-10</dc:date></item><item><title><![CDATA[Does your digital marketing effectively engage your target audiences?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-660-2010-8/does-your-digital-marketing-effectively-engage-your-target-audiences</link><description><![CDATA[Are you wasting time and money by reaching the wrong audience with the wrong message at the wrong time. This is especially likely when a brand has more than 1 target audience. In this case study, discover how Asda ensured its message was as effective as possible with useful learning for companies big and small.]]></description><guid isPermaLink="false">660@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-08-17</dc:date></item><item><title><![CDATA[Email marketing delivers best ROI]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-662-2010-8/email-marketing-delivers-best-roi</link><description><![CDATA[The DMA economic impact survey shows email marketing delivers the best ROI]]></description><guid isPermaLink="false">662@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-08-26</dc:date></item><item><title><![CDATA[New report shows companies not making best use of PPC]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-682-2010-9/new-report-shows-companies-not-making-best-use-of-ppc</link><description><![CDATA[Although many companies are increasing their PPC budgets,their poor internal PPC processes and management can lead to sub-optimal performance ]]></description><guid isPermaLink="false">682@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-09-20</dc:date></item><item><title><![CDATA[Is your marketing for your customer or your supplier?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-683-2010-9/is-your-marketing-for-your-customer-or-your-supplier</link><description><![CDATA[Take a look at this example from Showcase cinema which begs the question: what's their offer?]]></description><guid isPermaLink="false">683@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-09-20</dc:date></item><item><title><![CDATA[Which 3 digital media channels deliver the best ROI?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-684-2010-9/which-3-digital-media-channels-deliver-the-best-roi</link><description><![CDATA[With so many choices available, how does social media measure up for marketing return on investment?]]></description><guid isPermaLink="false">684@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-09-20</dc:date></item><item><title><![CDATA[Discover how ASDA finds out more about their customers]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-688-2010-9/discover-how-asda-finds-out-more-about-their-customers</link><description><![CDATA[How do retailers like Asda identify who their customers are, where they live and what makes them tick?]]></description><guid isPermaLink="false">688@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-09-28</dc:date></item><item><title><![CDATA[Improve web conversion by tracking web leads who telephone your business]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-699-2010-10/improve-web-conversion-by-tracking-web-leads-who-telephone-your-business</link><description><![CDATA[Some web visitors will prefer to telephone the company to ask questions or place an order. It's now possible to track these calls back to the web referral source to find out which web marketing is working best. ]]></description><guid isPermaLink="false">699@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-10-18</dc:date></item><item><title><![CDATA[Is your digital marketing ready for Christmas? - Egg case study]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-702-2010-10/is-your-digital-marketing-ready-for-christmas-egg-case-study</link><description><![CDATA[For many companies especially retailers, Christmas is a key sales period. What are you doing to promote your business? Discover how Egg made the most of Christmas with this innovative case study. ]]></description><guid isPermaLink="false">702@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-10-27</dc:date></item><item><title><![CDATA[Halfords show how timely emails get results ]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-710-2010-11/halfords-show-how-timely-emails-get-results</link><description><![CDATA[Unlike most traditional marketing channels, email marketing enables companies to rapidly distribute timely sales messages ]]></description><guid isPermaLink="false">710@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-11-24</dc:date></item><item><title><![CDATA[Does your email marketing damage your business?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-712-2010-11/does-your-email-marketing-damage-your-business</link><description><![CDATA[Senior marketers say that email marketing returns the best ROI. But it is possible that email marketing could damage your business?]]></description><guid isPermaLink="false">712@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-11-29</dc:date></item><item><title><![CDATA[Email marketing's No 1 challenge - Targeting recipients with relevant content]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-715-2010-12/email-marketing-s-no-1-challenge-targeting-recipients-with-relevant-content</link><description><![CDATA[The latest marketing research shows targeting email recipients with relevant content is the No 1 challenge for email marketers. Discover how to ensure your emails are relevant.]]></description><guid isPermaLink="false">715@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-12-08</dc:date></item><item><title><![CDATA[New research shows users rely on different tools to find web sites]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-723-2010-12/new-research-shows-users-rely-on-different-tools-to-find-web-sites</link><description><![CDATA[How do users find your website? A recent research report highlights the mix of web tools and methods used to find a website. Identify key learning for companies big & small.]]></description><guid isPermaLink="false">723@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-12-13</dc:date></item><item><title><![CDATA[77% of companies plan to increase PPC budget]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-724-2010-12/77-of-companies-plan-to-increase-ppc-budget</link><description><![CDATA[A recent major survey with over 2,000 search marketers confirmed 77% of companies plan to increase PPC budgets in 2011]]></description><guid isPermaLink="false">724@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-12-13</dc:date></item><item><title><![CDATA[Are you measuring social media performance?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-725-2010-12/are-you-measuring-social-media-performance</link><description><![CDATA[Social media is the fastest growing marketing channel but not enough companies having effective ROI measures in place.]]></description><guid isPermaLink="false">725@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-12-13</dc:date></item><item><title><![CDATA[What is the value of a link to your website?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-731-2010-12/what-is-the-value-of-a-link-to-your-website</link><description><![CDATA[Inbound links to your website boost Google rankings and deliver leads. How much is a link to your website worth?]]></description><guid isPermaLink="false">731@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2010-12-22</dc:date></item><item><title><![CDATA[Google to change the way PPC URL's are displayed]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-739-2011-1/google-to-change-the-way-ppc-url-s-are-displayed</link><description><![CDATA[Google have announced a brand new way of displaying PPC ad URLs from January 2011]]></description><guid isPermaLink="false">739@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-01-17</dc:date></item><item><title><![CDATA[Up Your Street's email marketing is beginning to irritate me]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-740-2011-1/up-your-street-s-email-marketing-is-beginning-to-irritate-me</link><description><![CDATA[Helpful hint: just because you have an email address, doesn't give you the right to send irrelevant messages to your prospects and customers. Take a look at this example from Up My Street]]></description><guid isPermaLink="false">740@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-01-25</dc:date></item><item><title><![CDATA[78% of companies to target email campaigns to drive lead development in 2011]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-741-2011-1/78-of-companies-to-target-email-campaigns-to-drive-lead-development-in-2011</link><description><![CDATA[According to new research, companies are moving to email marketing to drive business growth.]]></description><guid isPermaLink="false">741@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-01-27</dc:date></item><item><title><![CDATA[Google PPC Can Now Show Ads That Are Most Likely To Convert]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-743-2011-2/google-ppc-can-now-show-ads-that-are-most-likely-to-convert</link><description><![CDATA[Google AdWords helps to optimise PPC performance by allowing users to test different ad versions. Google has just announced a new third ad rotation setting that enables you to optimise for conversions.]]></description><guid isPermaLink="false">743@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-02-25</dc:date></item><item><title><![CDATA[Coming soon to your inbox - expiring emails]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-744-2011-2/coming-soon-to-your-inbox-expiring-emails</link><description><![CDATA[Expiring emails was a new initiative presented at the 2011 Email Evolution Conference.]]></description><guid isPermaLink="false">744@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-02-25</dc:date></item><item><title><![CDATA[Is your email marketing making the most of social media?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-745-2011-2/is-your-email-marketing-making-the-most-of-social-media</link><description><![CDATA[Recent research shows that including social media links on emails delivers 5 times more forwards than just using a 'forward to a friend' link]]></description><guid isPermaLink="false">745@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-02-25</dc:date></item><item><title><![CDATA[5 ways to grow customer lifetime value]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-746-2011-2/5-ways-to-grow-customer-lifetime-value</link><description><![CDATA[Too many companies fail to focus on growing customer lifetime value. Here are 5 tips (for companies big and small) to grow customer lifetime value.]]></description><guid isPermaLink="false">746@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-02-28</dc:date></item><item><title><![CDATA[How committed are your customers?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-747-2011-2/how-committed-are-your-customers</link><description><![CDATA[Is customer satisfaction an effective indicator of customer lifetime value?]]></description><guid isPermaLink="false">747@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-02-28</dc:date></item><item><title><![CDATA[How to choose web marketing activities that maximise customer lifetime value]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-749-2011-3/how-to-choose-web-marketing-activities-that-maximise-customer-lifetime-value</link><description><![CDATA[Which web marketing activity maximises customer lifetime value: Google Adwords or blogs or social marketing or email marketing? ]]></description><guid isPermaLink="false">749@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-03-15</dc:date></item><item><title><![CDATA[A collection of recent UK social media marketing usage stats (March 2011)]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-751-2011-3/a-collection-of-recent-uk-social-media-marketing-usage-stats-march-2011</link><description><![CDATA[]]></description><guid isPermaLink="false">751@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-03-21</dc:date></item><item><title><![CDATA[Social media marketing: UK companies say lack of resources and budget is a major barrier to success]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-752-2011-3/social-media-marketing-uk-companies-say-lack-of-resources-and-budget-is-a-major-barrier-to-success</link><description><![CDATA[A survey of more than 800 respondents provided a real insight into UK companies' use of social media marketing]]></description><guid isPermaLink="false">752@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-03-21</dc:date></item><item><title><![CDATA[Facebook now has 30 million UK users]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-753-2011-3/facebook-now-has-30-million-uk-users</link><description><![CDATA[Facebook's EMEA vice president gave some examples of how UK media companies are making use of Facebook]]></description><guid isPermaLink="false">753@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-03-23</dc:date></item><item><title><![CDATA[Spending £10M on a new website doesn't guarantee success: ask Waitrose]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-754-2011-3/spending-10m-on-a-new-website-doesn-t-guarantee-success-ask-waitrose</link><description><![CDATA[Waitrose's new website launched earlier this month has received much criticism from users. What went wrong?]]></description><guid isPermaLink="false">754@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-03-24</dc:date></item><item><title><![CDATA[Twitter: 5 years old and 460,000 new accounts per day]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-755-2011-3/twitter-5-years-old-and-460-000-new-accounts-per-day</link><description><![CDATA[Twitter celebrates it's 5th birthday this week and announces it's growing at a record pace]]></description><guid isPermaLink="false">755@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-03-25</dc:date></item><item><title><![CDATA[Debenhams iPhone app generates £1M sales ]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-756-2011-3/debenhams-iphone-app-generates-1m-sales</link><description><![CDATA[Launched in October, Debenhams iPhone app has been used 90,000 times and generated more than £1M sales.]]></description><guid isPermaLink="false">756@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-03-25</dc:date></item><item><title><![CDATA[Thank you to... Dick Calder, General Foods]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-768-2011-4/thank-you-to-dick-calder-general-foods</link><description><![CDATA[The first in a series of thank yous to people who have helped me over the years.]]></description><guid isPermaLink="false">768@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-04-28</dc:date></item><item><title><![CDATA[Thank you to...Jan Smith, RAC]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-769-2011-4/thank-you-to-jan-smith-rac</link><description><![CDATA[One of a series of thank yous to people who have given me help and advice along the way]]></description><guid isPermaLink="false">769@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-04-29</dc:date></item><item><title><![CDATA[First Direct email marketing shows room for improvement]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-770-2011-5/first-direct-email-marketing-shows-room-for-improvement</link><description><![CDATA[As a customer, I think First Direct is great but this example of First Direct email marketing is very disappointing. ]]></description><guid isPermaLink="false">770@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-05-13</dc:date></item><item><title><![CDATA[What's the focus for improving email marketing effectiveness in 2011?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-773-2011-5/what-s-the-focus-for-improving-email-marketing-effectiveness-in-2011</link><description><![CDATA[New research highlights the key areas of focus for email marketing in 2011]]></description><guid isPermaLink="false">773@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-05-23</dc:date></item><item><title><![CDATA[Google announce Instant Pages to speed up search results]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-779-2011-6/google-announce-instant-pages-to-speed-up-search-results</link><description><![CDATA[Google have Beta launched a new feature designed to help users get to their desired search results even faster.]]></description><guid isPermaLink="false">779@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-06-15</dc:date></item><item><title><![CDATA[How often should Halfords send emails to prospects and customers?]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-781-2011-6/how-often-should-halfords-send-emails-to-prospects-and-customers</link><description><![CDATA[Should companies send out emails daily, weekly or monthly?]]></description><guid isPermaLink="false">781@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-06-20</dc:date></item><item><title><![CDATA[10 top uses for Google Analytics]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-785-2011-7/10-top-uses-for-google-analytics</link><description><![CDATA[Google Analytics is a great tool to help discover what's working and what isn't]]></description><guid isPermaLink="false">785@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-07-08</dc:date></item><item><title><![CDATA[Interflora email uses video to bring premium product to life]]></title><link>http://www.brandnewway.com/web-marketing-blog/article-786-2011-7/interflora-email-uses-video-to-bring-premium-product-to-life</link><description><![CDATA[As Interflora's headline says sometimes '...words are not enough'.]]></description><guid isPermaLink="false">786@http://www.brandnewway.com</guid><dc:subject></dc:subject><dc:date>2011-07-13</dc:date></item></channel></rss>
