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Blog Archive

Web marketing blog

Peter Hawtin's tips and web marketing secrets to improve the marketing performance of any internet business (large or small)

Featured

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Are you wasting time and money by reaching the wrong audience with the wrong message at the wrong time. This is especially likely when a brand has more than 1 target audience. In this case study, discover how Asda ensured its message was as effective as possible with useful learning for companies big and small. Read more...
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No business has enough resource to do every web marketing initiative available. In 2 recent surveys, senior marketers reveal which web marketing media is most effective and works best. Read more...
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See how it is possible to achieve to achieve a rapid improvement in Google rankings when adopting a joined-up marketing approach. Read more...
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Web analytics is about measuring how good the website is at converting web visitors to valuable customers and then growing customer lifetime value. Read more...
Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value. Read more...
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PPC advertising is a great way to attract target prospects to your website and to increase web marketing ROI. I believe it is the best advertising initiative for 50 years. Read more...
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No companies want complaints but sometimes even the best companies fall short. Discover, how to turn complaints into an asset that helps transform business performance. Read more...
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It's a simple question but most companies struggle to answer it well. The answer has a major impact on whether a business can grow customer lifetime value and deliver a strong web marketing ROI. Read more...
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There have never been so many ways to spend money on web marketing. How do you make sure your web marketing is delivering a great marketing return on investment? Read more...

Top rated

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The DMA economic impact survey shows email marketing delivers the best ROI Read more...
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Econsultancy recently reported that 43% of companies said paid search ROI increased this year. Read more...
Once a page appears on the internet, everyone can see it. Here's an easy way to let people who know you or your company see content that others can't see. Read more...
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With so many metrics available in Google Analytics it's often difficult to find the wood for the trees. Is page exits a useful measure? Read more...
Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value. Read more...

Latest additions

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The DMA economic impact survey shows email marketing delivers the best ROI Read more...
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Are you wasting time and money by reaching the wrong audience with the wrong message at the wrong time. This is especially likely when a brand has more than 1 target audience. In this case study, discover how Asda ensured its message was as effective as possible with useful learning for companies big and small. Read more...
A new survey shows that despite the poor economic climate, online shopping continues to increase with nearly half of UK consumers buying online at least once a week. The survey includes the reasons why people shop online and some of the barriers. Read more...
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Google recently announced that site speed is now one of the factors that determines web page rankings Read more...
Once a page appears on the internet, everyone can see it. Here's an easy way to let people who know you or your company see content that others can't see. Read more...

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