Web marketing blog

Peter Hawtin's tips and web marketing secrets to improve the marketing performance of any business (large or small)

Featured Which web marketing performs best: email or social media like Twitter? Currently 3.05882352941 1 2 3 4 5 No business has enough resource to do every web marketing initiative available. In 2 recent surveys, senior marketers reveal which web marketing media is most effective and works best. Read more... The power of joined-up marketing and high Google search rankings Currently 2.74125874126 1 2 3 4 5 See how it is possible to achieve to achieve a rapid improvement in Google rankings when adopting a joined-up marketing approach. Read more... Improve web marketing ROI with web analytics Currently 2.86956521739 1 2 3 4 5 Web analytics is about measuring how good the website is at converting web visitors to valuable customers and then growing customer lifetime value. Read more... Improve web marketing ROI using email marketing Currently 3.43835616438 1 2 3 4 5 Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value. Read more... Improve web marketing ROI with Pay Per Click advertising Currently 2.81730769231 1 2 3 4 5 PPC advertising is a great way to attract target prospects to your website and to increase web marketing ROI. I believe it is the best advertising initiative for 50 years. Read more... Are you getting enough customer complaints? Currently 2.61165048544 1 2 3 4 5 No companies want complaints but sometimes even the best companies fall short. Discover, how to turn complaints into an asset that helps transform business performance. Read more... How do you know if your customers are still your customers? Currently 3.0495049505 1 2 3 4 5 It's a simple question but most companies struggle to answer it well. The answer has a major impact on whether a business can grow customer lifetime value and deliver a strong web marketing ROI. Read more... Do you waste money by not measuring web marketing ROI? Currently 3.03157894737 1 2 3 4 5 There have never been so many ways to spend money on web marketing. How do you make sure your web marketing is delivering a great marketing return on investment? Read more...

Top rated Spending £10M on a new website doesn't guarantee success: ask Waitrose Currently 3.44186046512 1 2 3 4 5 Waitrose's new website launched earlier this month has received much criticism from users. What went wrong? Read more... Improve web marketing ROI using email marketing Currently 3.43835616438 1 2 3 4 5 Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value. Read more... How often should Halfords send emails to prospects and customers? Currently 3.425 1 2 3 4 5 Should companies send out emails daily, weekly or monthly? Read more... UK companies see improvement in paid search ROI Currently 3.42424242424 1 2 3 4 5 Econsultancy recently reported that 43% of companies said paid search ROI increased this year. Read more... Halfords show how timely emails get results Currently 3.41176470588 1 2 3 4 5 Unlike most traditional marketing channels, email marketing enables companies to rapidly distribute timely sales messages Read more...

Latest additions Pay Per Click & email marketing major drivers of online buying Currently 2.75 1 2 3 4 5 Forrester report looks at the influence of digital marketing on online purchase behaviour Read more... Huge growth in UK smartphone ownership & usage in 2012 Currently 3.16666666667 1 2 3 4 5 Latest insights from comScores 2013 UK Digital Future In Focus report. Read more... Must every email reference Halloween this week? Currently 2.90909090909 1 2 3 4 5 Generally, it's a good idea to make use of events and themes such as Halloween to help make marketing as relevant as possible. As always there are exceptions... Read more... Improve email performance with resends. Currently 2.66666666667 1 2 3 4 5 Discover how resending emails to non-openers can significantly improve email performance. Read more... Google Analytics - new features Currently 2.75 1 2 3 4 5 Google has recently switched off the old version of analytics and the new version includes some great features. Read more...