Web marketing blog

Peter Hawtin's tips and web marketing secrets to improve the marketing performance of any business (large or small)

Featured Which web marketing performs best: email or social media like Twitter? Currently 3.0306122449 1 2 3 4 5 No business has enough resource to do every web marketing initiative available. In 2 recent surveys, senior marketers reveal which web marketing media is most effective and works best. Read more... The power of joined-up marketing and high Google search rankings Currently 2.81967213115 1 2 3 4 5 See how it is possible to achieve to achieve a rapid improvement in Google rankings when adopting a joined-up marketing approach. Read more... Improve web marketing ROI with web analytics Currently 2.95945945946 1 2 3 4 5 Web analytics is about measuring how good the website is at converting web visitors to valuable customers and then growing customer lifetime value. Read more... Improve web marketing ROI using email marketing Currently 3.51724137931 1 2 3 4 5 Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value. Read more... Improve web marketing ROI with Pay Per Click advertising Currently 2.80952380952 1 2 3 4 5 PPC advertising is a great way to attract target prospects to your website and to increase web marketing ROI. I believe it is the best advertising initiative for 50 years. Read more... Are you getting enough customer complaints? Currently 2.6 1 2 3 4 5 No companies want complaints but sometimes even the best companies fall short. Discover, how to turn complaints into an asset that helps transform business performance. Read more... How do you know if your customers are still your customers? Currently 3.10975609756 1 2 3 4 5 It's a simple question but most companies struggle to answer it well. The answer has a major impact on whether a business can grow customer lifetime value and deliver a strong web marketing ROI. Read more... Do you waste money by not measuring web marketing ROI? Currently 3.07792207792 1 2 3 4 5 There have never been so many ways to spend money on web marketing. How do you make sure your web marketing is delivering a great marketing return on investment? Read more...

Top rated Is ad position the best metric for PPC? - PPC Metrics Part 2 Currently 3.85714285714 1 2 3 4 5 How ad position can affect Google PPC performance. Read more... First Direct email marketing shows room for improvement Currently 3.63333333333 1 2 3 4 5 As a customer, I think First Direct is great but this example of First Direct email marketing is very disappointing. Read more... How often should Halfords send emails to prospects and customers? Currently 3.57142857143 1 2 3 4 5 Should companies send out emails daily, weekly or monthly? Read more... Spending £10M on a new website doesn't guarantee success: ask Waitrose Currently 3.56 1 2 3 4 5 Waitrose's new website launched earlier this month has received much criticism from users. What went wrong? Read more... Improve web marketing ROI using email marketing Currently 3.51724137931 1 2 3 4 5 Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value. Read more...

Latest additions Is ad position the best metric for PPC? - PPC Metrics Part 2 Currently 3.85714285714 1 2 3 4 5 How ad position can affect Google PPC performance. Read more... Peter Hawtin to present email marketing paper at Bristol B2B event Currently 2.71428571429 1 2 3 4 5 Peter Hawtin to present 'Effective email marketing that attracts and keeps valuable customers' at B2B marketing event on 20 March 2012 Read more... Have you set permission standards for your email marketing? Currently 3 1 2 3 4 5 Permission is key to maximising email delivery, building trust (with prospects and customers) and increasing marketing ROI. Here is a 2 step plan to help set email permission standards. Read more... Google launch new version of Analytics Currently 2.375 1 2 3 4 5 Google have launched a number of changes to their Analytics product. Read more... Is click through rate the best metric for PPC? - PPC Metrics Part 1 Currently 2.8 1 2 3 4 5 With Google PPC it is possible to use hundreds or thousands of key words. So how do you decide which keywords to focus on? Read more...