UK companies see improvement in paid search ROI

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Econsultancy recently reported that 43% of companies said PPC ROI increased this year, compared with 15% who said it decreased. 45% of respondents plan to increase their paid search budget this year.

This trend has helped Google and their net profit for the quarter ending June 09 rose 35% to £616 million. This was apparently slightly below forecasts which given the world recession, makes one wonder who forecast net profits to rise more than 35% in June Quarter!

Google's paid clicks were up 15% compared with the same period last year. The figures reflect research confirming that many leading advertisers agree that PPC advertising is one of the best ways to attract web leads.

Remember...web marketing is about solving customers' problems profitably.

Published 16th September, 2009

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