Internet marketing channels can provide companies with excellent real time marketing analytics compared with traditional marketing. It's possible to quickly identify what's working and what isn't and make changes to marketing campaigns, content, or strategy to ensure you are getting the best results for every £ spent.
In recent research, senior marketers reported on which digital channels they are best able to track performance in real time.
Social networking is one of the newer marketing channels which is probably why only 7% of senior marketers in a recent survey reported that they track social networking in real time.
In contrast, 22% said that they track search marketing in real time.
The top performer was email marketing where 30% said they track performance for this digital channel in real time.
Do you track real time performance for your marketing activities?
Published 29th March, 2010
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