New survey shows UK Shoppers spending more online

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A new survey shows that despite the poor economic climate, online shopping continues to increase with 42.6% of UK consumers buying online at least once a week. The average online spend per shopper is £71 per month.

Why do consumers shop online?

Price was the biggest factor with 60% of respondents agreeing to the statement 'I believe I get better bargains online.'

The second factor being convenience with 51% agreeing to the statement 'I like the convenience of having items delivered'.

Choice was the third factor with 39% agreeing with the statement 'I believe there is more choice online.'

What barriers deter customers from buying online?

The key barriers identified are:

• poor images and product descriptions 42%
• poor navigation 32%
• items unavailable 26%
• concerns about payment security 26%
• no contact details 18%
• long checkout process 18%

Do any of these barriers apply to your website?

The survey was carried out with 2,000 UK shoppers by eCommera.

Published 10th August, 2010

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