77% of companies plan to increase PPC budget

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A recent survey with over 2,000 search marketers confirmed 77% of companies plan to increase PPC budgets in 2011

Marketing Sherpa asked organisations how paid search (PPC) was perceived at budget time.

The results were clear:

• 44% agreed that "PPC is producing measurable ROI. Let's increase budget liberally for continuous improvement."
• 33% agreed that "PPC is a promising tactic and will eventually produce ROI. Let's increase budget but do it conservatively."

Just 15% agreed "The value of PPC is unknown and something we do only as time permits. Why invest more?"

Only 8% agreed "PPC is not on the radar. Let's keep it that way."

Key learning for companies big & small

• Have you tested PPC as a key strategy to attract web leads?
• Did you use web analytics to discover the overall marketing ROI?
• Did you drill down to find the top performing keywords?
• Have you set the right bid prices to balance PPC performance with affordability?
• How well do your landing pages convert web visitors to customers?

Published 13th December, 2010

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