Debenhams iPhone app generates £1M sales

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Launched in October, Debenhams iPhone App has been used 90,000 times and generated more than £1M sales

Interestingly, 110,000 customers have used the App more than 5 times.

Following the successful iPhone App launch, Debenhams announced this week they were launching Android and Nokia versions to extend reach. The Apps incorporate wish lists and store finders.

Personally, I increasingly use the Amazon iPhone App. I use it when I am out and around to add present ideas to my wish list or to do price comparisons.

Published 25th March, 2011

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