Thank you to... Dick Calder, General Foods

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The first in a series of thank yous to people who have helped me over the years.

Early in my career I worked in food research at General Foods Ltd in Banbury. When writing up research results, it was the norm to try to discover and include obscure words in a bizarre display of intellectual one-upmanship.

When I switched to the Packaging Development department, Dick Calder who was Head of Packaging Develepment for Europe, taught me this was nonsense and that clarity and conciseness were crucial elements of effective communication.

Ever since then, I have always tried to develop powerful, clear and concise communications. Dick's advice has helped me every day for over 25 years and applied across all work from technical research to web marketing and in particular, Google PPC ads and Tweets.

Thanks Dick.

Published 28th April, 2011

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