Privacy & cookie policy


1 Privacy Protection

Brand New Way Limited (We) recognise the need to protect the personal information that might be gathered from our customers, potential customers and visitors through online subscriptions, event registrations, product purchases, consultancy or communication with Brand New Way Limited.

We will only use the information that we collect about you lawfully, in accordance with the Data Protection Act 1998 (The Act).

You can access this website and browse certain areas without disclosing personal information.

2 Data collection

We collect information about you for 2 reasons: firstly, to process your order and secondly, to provide you with the best possible service.

We collect personally identifiable information about you (Your Data), if you subscribe or register on our site; if, either online or offline, you register for any events we are involved in holding; if you purchase any of our products or consultancy; if you contact us with comments or specific requests or if you provide a business card or other details to any of our staff or representatives.

The elements of Your Data that we collect may include:

  • forename and surname
  • title
  • company name
  • company address, phone and/or fax number
  • email address
  • and where relevant, credit card information (e.g. type, number, expiry date)
  • your views on marketing papers and other material posted on the website or issues we are researching
  • your viewing patterns of our website, interactive services and other materials presented through digital distribution channels
  • other information specific to the nature of our interaction

We also use Google Analytics to help analyse how visitors use this site. Google Analytics uses 'cookies', which are small text files placed on your computer to collect standard internet log information and visitor behaviour in an anonymous form. Please note that no personally identifiable information is collected about you unless you explicitly submit that information via a fill-in form on this website. So if we need personal information from you e.g. your email address to subscribe to my newsletter or to add a blog comment, we will ask for it and you have the option to provide it or not.

The anonymous information (which is not unique to you) generated by the cookies about your use of this website (including your IP address) is transmitted to Google. This information is then processed to compile statistical reports on website activity for only. We use these reports to evaluate aggregate visitor numbers so we can make the website content and marketing as relevant as possible to website visitors.

The anonymous information collected includes:

  • IP address
  • Browser Type
  • Access times
  • Referring URL

e.g. your IP address is collected purely to determine geographic location of visits to typically an accuracy of 40 km radius. We will not link, or seek to link, an IP address with the identity of the computer user.

3 User access and control of your data

You may request a copy of the personal information we have about you and you may correct it if you wish, by e-mailing or writing to us at the following address:

The Data Protection Officer,
Brand New Way Limited,
Frog Lane,
Great Somerford,
SN15 5JA

If at any time you wish to withdraw your consent to our use of Your Data please contact The Data Protection Officer as above.

4 Data use

We use Your Data for the following purposes:

  • to process event registrations and enquiries, product orders and enquiries, consultancy orders and enquiries;
  • to provide you with information about forthcoming events, provided you have not opted out of this use being made of Your Data;
  • to provide you with information about our other services and products;
  • to inform you about developments in the marketing world that we believe may be of interest to you;
  • to provide you with information newsletters, consultation papers and alerts delivered to you primarily by email but also through other electronic channels;
  • for market research e.g. surveying opinions on an issue;
  • to help us to improve and personalise our website;
  • for sharing website information by way of anonymous aggregated statistics with third parties as described in the "Data disclosure" section below.


5 Cookies

Why use cookies?
Most major web sites use cookies. Cookies cannot be used by themselves to identify you. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in.

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).

We use cookies to help improve your user experience by enabling the website to 'remember you', either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

What is in a cookie?
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server (so that the website can remember who you are) and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

How we use cookies
We use performance cookies for internal purposes to help us to provide you with a better user experience. Information supplied by cookies helps us to understand how our visitors use our website so that we can improve how we present our content to you. They also allow us to test different design ideas for particular pages.

We try to make sure our advertising is as relevant as possible for users and sometimes use online behavioural advertising cookies to tailor advertising to you based on the areas you look at on our site and your IP address geo-location.

We may also sometimes use functionality cookies e.g. Flash cookies, which are stored in your Adobe Flash Player rather than your browser. These are used by Adobe to provide features such as auto-resume, remembering the point to which you played a flash movie programme, and for saving preferences such as your volume setting.

Sharing Tools
You may also see embedded ‘share’ buttons on our web pages; these enable users to easily share content with their friends through a number of popular social networks e.g. Facebook & Twitter. When you click on one of these buttons, a cookie may be set by the service you have chosen to share content through. We do not control the dissemination of these cookies.

You may prevent us from storing a cookie on your computer by setting your browser so that it will not accept Cookies. However, this may prevent us from providing the full range of facilities to you over our website.

6 Data disclosure

We will never sell or rent your Your Data. We may disclose anonymous aggregated statistics with carefully selected third parties.

In certain circumstances, we may need to disclose Your Data to appropriate third parties if you breach the terms of this Privacy Policy [or the Terms and Conditions of use of this web site or our services to you]. We may also access or disclose Your Data if required to do so by law or an authorised governmental body.

7 User choice

You may choose to opt out of receiving marketing information from us as described in 2 to 6 of the "Data use" section above.

8 Security

The security of Your Data is important to us. We have implemented technology and security policies, rules and measures designed to protect the personal data under our control (including Your Data), both on and off-line, from unauthorised access, improper use, alteration, unlawful or accidental destruction, and accidental loss.

Off-line, all of our "personal user data" is restricted in our offices. Only employees, officers and authorised consultants who need the information to perform a specific task in relation to our services are granted access to such information.

Please remember, however, that no data transmission over the Internet can be absolutely guaranteed to be totally secure. While we strive to protect Your Data as best we can, we cannot ensure or warrant the security of any information which you send to us, or which we store.

9 Transfer of Your Data abroad

If we intend to transfer Your Data within the EEA (European Economic Area), the relevant organisation will be subject to legal obligations in respect of processing Your Data which are similar to those which bind us in the United Kingdom.

If we intend to transfer Your Data outside the EEA, we will satisfy ourselves beforehand that it operates a privacy policy that in all major respects is equivalent to our own.

This website contains links to other sites. When you choose to visit those sites, we cannot assume responsibility for any other site's content or information handling practices. We encourage you to review each site's privacy policy prior to entering into transactions with the third party-linked site.

10 Privacy Support

If you have any questions / comments about privacy, please contact us.

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Privacy policy. We will never share your details and you can opt out at any time.

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