Brand New Way Limited (We) recognise the need to protect the personal information that might be gathered from our customers, potential customers and visitors through online subscriptions, event registrations, product purchases, consultancy or communication with Brand New Way Limited.
We will only use the information that we collect about you lawfully, in accordance with the Data Protection Act 1998 (The Act).
You can access this website and browse certain areas without disclosing personal information.
We collect information about you for 2 reasons: firstly, to process your order and secondly, to provide you with the best possible service.
We collect personally identifiable information about you (Your Data), if you subscribe or register on our site; if, either online or offline, you register for any events we are involved in holding; if you purchase any of our products or consultancy; if you contact us with comments or specific requests or if you provide a business card or other details to any of our staff or representatives.
The elements of Your Data that we collect may include:
We also use Google Analytics to help analyse how visitors use this site. Google Analytics uses 'cookies', which are small text files placed on your computer to collect standard internet log information and visitor behaviour in an anonymous form. Please note that no personally identifiable information is collected about you unless you explicitly submit that information via a fill-in form on this website. So if we need personal information from you e.g. your email address to subscribe to my newsletter or to add a blog comment, we will ask for it and you have the option to provide it or not.
The anonymous information (which is not unique to you) generated by the cookies about your use of this website (including your IP address) is transmitted to Google. This information is then processed to compile statistical reports on website activity for BrandNewWay.com only. We use these reports to evaluate aggregate visitor numbers so we can make the website content and marketing as relevant as possible to website visitors.
The anonymous information collected includes:
e.g. your IP address is collected purely to determine geographic location of visits to typically an accuracy of 40 km radius. We will not link, or seek to link, an IP address with the identity of the computer user.
You may request a copy of the personal information we have about you and you may correct it if you wish, by e-mailing or writing to us at the following address:
The Data Protection Officer,
Brand New Way Limited,
If at any time you wish to withdraw your consent to our use of Your Data please contact The Data Protection Officer as above.
We use Your Data for the following purposes:
Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).
What is in a cookie?
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server (so that the website can remember who you are) and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.
We use performance cookies for internal purposes to help us to provide you with a better user experience. Information supplied by cookies helps us to understand how our visitors use our website so that we can improve how we present our content to you. They also allow us to test different design ideas for particular pages.
We try to make sure our advertising is as relevant as possible for users and sometimes use online behavioural advertising cookies to tailor advertising to you based on the areas you look at on our site and your IP address geo-location.
We may also sometimes use functionality cookies e.g. Flash cookies, which are stored in your Adobe Flash Player rather than your browser. These are used by Adobe to provide features such as auto-resume, remembering the point to which you played a flash movie programme, and for saving preferences such as your volume setting.
You may also see embedded ‘share’ buttons on our web pages; these enable users to easily share content with their friends through a number of popular social networks e.g. Facebook & Twitter. When you click on one of these buttons, a cookie may be set by the service you have chosen to share content through. We do not control the dissemination of these cookies.
You may prevent us from storing a cookie on your computer by setting your browser so that it will not accept Cookies. However, this may prevent us from providing the full range of facilities to you over our website.
We will never sell or rent your Your Data. We may disclose anonymous aggregated statistics with carefully selected third parties.
You may choose to opt out of receiving marketing information from us as described in 2 to 6 of the "Data use" section above.
The security of Your Data is important to us. We have implemented technology and security policies, rules and measures designed to protect the personal data under our control (including Your Data), both on and off-line, from unauthorised access, improper use, alteration, unlawful or accidental destruction, and accidental loss.
Off-line, all of our "personal user data" is restricted in our offices. Only employees, officers and authorised consultants who need the information to perform a specific task in relation to our services are granted access to such information.
Please remember, however, that no data transmission over the Internet can be absolutely guaranteed to be totally secure. While we strive to protect Your Data as best we can, we cannot ensure or warrant the security of any information which you send to us, or which we store.
If we intend to transfer Your Data within the EEA (European Economic Area), the relevant organisation will be subject to legal obligations in respect of processing Your Data which are similar to those which bind us in the United Kingdom.
If you have any questions / comments about privacy, please contact us.