Related articles (42)
Advanced email marketing enables personalisation which should lead to greater engagement. Not everyone gets it right!
New survey shows UK businesses are forecasting extra online sales due to exports.
Coopers timely email shows how smart email marketing can quickly respond to changing market (& weather) conditions to increase sales.
Forrester report looks at the influence of digital marketing on online purchase behaviour
Generally, it's a good idea to make use of events and themes such as Halloween to help make marketing as relevant as possible. As always there are exceptions...
Discover how resending emails to non-openers can significantly improve email performance.
PPC remarketing is a great way to reach customers and improve repeat sales.
Peter Hawtin to present 'Effective email marketing that attracts and keeps valuable customers' at B2B marketing event on 20 March 2012
Permission is key to maximising email delivery, building trust (with prospects and customers) and increasing marketing ROI. Here is a 2 step plan to help set email permission standards.
This year's email census by Econsultancy rates internet marketing channels in term of return on investment.
With the right email system, it's possible to carry out split tests to find out what works and what doesn't
Peter Hawtin announces the launch of the Brand New Way Professional email marketing system.
Another way to encourage more clicks from your email campaign
How the 'from name' can improve your email open rates.
How a 14 year old started to develop email back in 1978 and received the first US copyright on August 30, 1982
As Interflora's headline says sometimes '...words are not enough'.
Should companies send out emails daily, weekly or monthly?
New research highlights the key areas of focus for email marketing in 2011
As a customer, I think First Direct is great but this example of First Direct email marketing is very disappointing.
Which web marketing activity maximises customer lifetime value: Google Adwords or blogs or social marketing or email marketing?
Recent research shows that including social media links on emails delivers 5 times more forwards than just using a 'forward to a friend' link
Expiring emails was a new initiative presented at the 2011 Email Evolution Conference.
According to new research, companies are moving to email marketing to drive business growth.
Helpful hint: just because you have an email address, doesn't give you the right to send irrelevant messages to your prospects and customers. Take a look at this example from Up My Street
The latest marketing research shows targeting email recipients with relevant content is the No 1 challenge for email marketers. Discover how to ensure your emails are relevant.
Senior marketers say that email marketing returns the best ROI. But it is possible that email marketing could damage your business?
Unlike most traditional marketing channels, email marketing enables companies to rapidly distribute timely sales messages
For many companies especially retailers, Christmas is a key sales period. What are you doing to promote your business? Discover how Egg made the most of Christmas with this innovative case study.
With so many choices available, how does social media measure up for marketing return on investment?
The DMA economic impact survey shows email marketing delivers the best ROI
Are you wasting time and money by reaching the wrong audience with the wrong message at the wrong time. This is especially likely when a brand has more than 1 target audience. In this case study, discover how Asda ensured its message was as effective as possible with useful learning for companies big and small.
So you've developed a stunning email and pressed send. With so many email programmes / versions out there, are you sure the email still looks good when it arrives at the other end? Look at this poor example from MotoGP?
Internet marketing channels can provide companies with excellent real time analytics compared with traditional marketing. Discover which digital channel senior marketers report they are best able to track in real time.
Shortly after the Chancellor completed his budget announcement, The Times sent out an email with the subject line 'Peter, your budget questions answered'.
Relevance is a key component of successful marketing. One aspect of relevance is timing and just prior to an expected cold snap, this email from Halfords shows how email marketing can be used to quickly communicate a timely message.
No business has enough resource to do every web marketing initiative available. In 2 recent surveys, senior marketers reveal which web marketing media is most effective and works best.
Even the best email marketing campaigns do not achieve a 100% open rate. It may be that recipients were on holiday. Discover how to improve email open rates.
Mistakes can happen in any business. It's how you deal with the mistake that is crucial and separates great businesses from the rest.
You may prepare a great looking email but that's no guarantee it will not look a complete mess when it arrives at the other end! Find out how to improve email performance.
Just because you press 'send' doesn't mean that your emails get delivered. How to minimise hard bounces.
Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value.
It's a simple question but most companies struggle to answer it well. The answer has a major impact on whether a business can grow customer lifetime value and deliver a strong web marketing ROI.