Many websites may look good but often fail to deliver strong business results. Web analytics is a crucial tool to highlight which parts of your internet marketing are working well and importantly, key areas for improvement.
We have been analysing the performance of marketing campaigns for small and mid sized companies as well as some of Britain's biggest brands for over 20 years. Web analytics has made it easier to get real insight from internet marketing campaigns compared to traditional advertising.
In addition to analysing internet marketing performance against objectives you can measure performance across: different time periods; or for different websites; or for different internet marketing activities e.g. if you knew that an email marketing campaign delivered 30% more sales than a social media campaign where would you choose to invest your internet marketing budget?
Whether your budget is £1,000 or £10,000,000 it is natural that you will want to make sure that every £ spent on marketing delivers the best possible return. Analysing website performance is affordable to all and should pay for itself due to performance improvements from implementing changes based on the analytics insight.
Although a novice can get useful data from a system like Google analytics, there are thousands of potential data views and often it is hard to see the wood from the trees. We help companies (big and small) who find they don't have the time or the expertise to do this to a high enough standard.
"Peter Hawtin has generated a 26% improvement in the effectiveness of our marketing and promotional activity."
Marketing Director, ITV