A recent survey with over 2,000 search marketers confirmed 77% of companies plan to increase PPC budgets in 2011

Marketing Sherpa asked organisations how paid search (PPC) was perceived at budget time.

The results were clear:

  • 44% agreed that “PPC is producing measurable ROI. Let’s increase budget liberally for continuous improvement.”
  • 33% agreed that “PPC is a promising tactic and will eventually produce ROI. Let’s increase budget but do it conservatively.”

Just 15% agreed “The value of PPC is unknown and something we do only as time permits. Why invest more?”

Only 8% agreed “PPC is not on the radar. Let’s keep it that way.”

Key learning for companies big & small