Coopers timely email blows the competition away
Coopers timely email shows how smart email marketing can quickly respond to changing market (& weather) conditions to increase sales.
Earlier this week, Britain was 'battered by storms' with predicted gusts of more than 70 mph. Coopers was quick off the mark with the email below that was broadcast on noon Monday. It may have been a coincidence and just an Autumn scheduled email but I prefer to give them the benefit of doubt and say it was a quick reation to a smart tactical opportunity.
Tags: Email marketing Grow customer lifetime value Ecommerce
"Peter Hawtin at Brand New Way, has worked closely with us in the development of our website offering over the last five years.
His input has been fundamental to the continuing, successful development of our online retail offering."
MD, Fonthill Waters Ltd