Why does the media focus on negativity?

Apple announced record iPhone sales last quarter and a record net profit but the media chose to position this as a problem!

Apple iPhone. Source:apple.co.ukIf it was my company, I would consider DQ sales of $76bn and a record net profit of $18bn has a 'reasonable' result. However, much of the media bizarrely seems to portray this as a problem. For example, BrandRepublic headlined with 'Apple's iPhone sales flat for first time in history of flagship smartphone'.

It looks like a problem that most companies would be pleased to have!


Top rated


Facebook ban 'like-gating'
Facebook has announced the end of the practice of 'like-gating': a social marketing technique used to increase the number of likes.

Need help to improve your internet marketing? Get in touch...

Save up to £120 off your first BNW Google PPC campaign*

Privacy policy. We will never share your details. Terms and conditions apply.


SpringWise logo"Peter Hawtin at Brand New Way, has worked closely with us in the development of our website offering over the last five years.

His input has been fundamental to the continuing, successful development of our online retail offering."

Simon Hardy
MD, Fonthill Waters Ltd