Recent Google research shows how connected UK consumers are and how they buy products and services.
The world has changed
UK consumers:
- spend more time online than watching TV each day (average 3 hours 41 minutes)
- are online 110 hours per month
- 27% of all online sales are made on a mobile device
- 90% move between devices to achieve a goal
The buying process has changed and people:
- switch regularly between devices
- read reviews and research prices
- start with online search – 40,000 online searches per second in the UK
- on average use 10 information sources to influence an online decision
The internet is a buying hub
- 93% of buyers research online before purchasing
- 41% research & buy on a mobile
- 51% find out about new products fron online ads
- 77% look at online reviews before buying
- 62% of UK population watch YouTube
- 19% research online, vist a stiore to examine the product and then purchase online
- 27% of offline purchases begin on a smart phone
Key lessons for companies big and small whether you are selling to consumers or businesses
- maintain a strong online presence: use a range of Adwords services such as search ads, display ads and YouTube advertising
- advertise on mobile using mobile specific ads
- use remarketing to focus your efforts to your website visitors / buyers / non-buyers
Data source: Google
